Annabel spent two years as Digital Editor at Fashion Scout & Graduate Fashion Week, managing all digital communications and a Social Media Manager. From carefully executed social media campaigns to at event real time coverage created by a team of creatives, Annabel's role was varied and expansive, including the upkeep and design of the websites, email marketing and commissioning content.
In two years, Annabel organically increased the website traffic by 300% after establishing an integrated strategy that took into account all forms of digital communications. In a single year, Annabel increased the social media following by 60% organically.
Mercedes Benz Fashion Week
Johnstons of Elgin
Whilst Digital Editor, Annabel undertook many public speaking responsibilities. The primary of these was a UK University Tour in partnership with Ralph Lauren, when Annabel presented to university students at Edinburgh College of Art, Nottingham Trent University, Manchester School of Art, University of Creative Arts Epsom and Arts University Bournemouth. Annabel presented in the Scottish National Museum when in Edinburgh, Scotland.