In a year, Annabel was responsible for growing the instagram following organically by 50%, along with increased levels of engagement and traffic conversions. By implementing a digital marketing strategy at Fashion Scout, the social media has become an asset to the company. 

During London Fashion Week February 2018, Annabel managed a takeover of Atterley's instagram , designing schedules, hiring a social media manager and overseeing the content. The takeover recieved high praise from the Atterley & Fashion Scout teams.