In a year, Annabel was responsible for growing the instagram following organically by 60%, along with increased levels of engagement and traffic conversions. By implementing a digital marketing strategy at Fashion Scout, the social media has become an asset to the company. 

During London Fashion Week February 2018, Annabel managed a takeover of Atterley's instagram , designing schedules, hiring a social media manager and overseeing the content. The takeover received high praise from the Atterley & Fashion Scout teams. Annabel oversaw and managed a media partnership between ASOS Fashion Discovery and Fashion Scout. Following the first partnerships success, Annabel was asked to complete another by the ASOS team.