In a year, Annabel was responsible for growing the instagram following organically by 50%, along with increased levels of engagement and traffic conversions. By implementing a digital marketing strategy at Graduate Fashion Week, the social media has become an asset to the company and grown exponentially.

Annabel hired sourced, hired and managed an experienced social media manager in order to focus more completely on the development of the SEO compatibility of the website, email marketing strategy and the implementation of a wider and more campaign led strategy.